Social Media Advertising in Ottawa
What We Do — And What We Don't
We run paid social media advertising. That means building campaigns, targeting the right audience, testing creative, and optimizing spend until the numbers work.
We don’t manage day-to-day organic accounts.
We don’t post three times a week, chase trends, or produce reactive content.
Those are different jobs, and agencies that promise both usually do neither well. If you want measurable return on ad spend, that’s what we’re built for.
Not sure if paid social is right for your business?
We’ll look at your current setup and tell you honestly. Sometimes the answer is “spend that money on Google Ads instead.
Where We Advertise
Meta (Facebook & Instagram)
The highest-volume platform for local Ottawa businesses. Ideal for retail, restaurants, home services, clinics, and anything with a local customer base.
Built for B2B. If you sell to businesses, government contractors, or professional services in the Ottawa region, this is where your buyers are.
How We Run Your Campaigns
Every campaign follows the same discipline: understand the market, set up proper tracking, test multiple creatives, and shift budget toward what actually converts.
You see the same numbers we do full access to your ad account, monthly reports on spend, leads, and cost per result.
Account & Tracking Setup
We install Meta Pixel and conversion tracking on your website, so every lead is attributed correctly. Without this, ad reporting is guesswork.
Audience & Competitor Research
We map who your customers actually are and what your Ottawa competitors are running — Meta Ad Library shows us their live campaigns.
Campaign Build & Creative
We produce the ad creative for each campaign at launch. This is campaign-specific work, not ongoing content production.
Testing & Optimization
Multiple ad variations run against each other. Budget shifts toward what converts, away from what doesn't.
Retargeting
People who visited your site or engaged with your ads see you again — usually the cheapest conversions in the whole account.
Transparent Reporting
You get access to the same ad account we work in. Monthly reports show spend, leads, and cost per result. No inflated dashboards.
CUSTOMER REVIEWS
Frequently Asked Questions
A Wise Media team answered your curiosities.
No. We focus on paid advertising. Organic account management — daily posting, community management, reactive content — requires a different setup than ours, and we’d rather be honest about that than do it badly.
Meta (Facebook and Instagram) and LinkedIn. These cover the vast majority of what Ottawa small and mid-sized businesses actually need. We don’t spread budget across platforms where your customers aren’t.
Most Ottawa local campaigns start meaningfully at $500–$1,500 per month in ad spend, separate from management. Below that, there isn’t enough data to optimize against.
Meta campaigns typically produce early signal within 2–3 weeks and stabilize by week 6–8. Anyone promising results in the first week is guessing.
You do. We work inside your Business Manager, and if we part ways, everything — account, pixel, audience data — stays with you.
Not sure if paid social is right for your business?
We’ll look at your current setup and tell you honestly. Sometimes the answer is “spend that money on Google Ads instead.
Social Media Advertising Pricing
Starter
For businesses testing paid social for the first time.- Meta only (Facebook & Instagram)
- Up to 2 active campaigns
- 3 static ad creatives per month
- Pixel & conversion tracking setup
- Monthly performance report
- Ad spend billed separately (min. $500/mo recommended)
Growth
For businesses ready to scale what's working.- Meta + LinkedIn
- Up to 5 active campaigns
- 6 static creatives + 1 edited video per month
- Full tracking & retargeting setup
- Bi-weekly optimization
- Monthly reporting call
- Ad spend billed separately (min. $1,000/mo recommended)
Custom - Let's talk
For multi-location businesses, higher budgets, or campaigns that need on-site video production.- Everything in Growth, tailored to scope
- On-location video shoots
- Drone footage available
- Multi-location or multi-audience campaigns
Add-ons
- Additional static creative — $75 each
- Additional edited video (from your footage) — $250
- On-location video shoot + edit (half-day, Ottawa) — $650
- Drone footage add-on — $350