Google Ads Management in Ottawa
Most Google Ads Accounts Waste Half Their Budget
The usual pattern looks like this. An account gets set up once, broad match keywords pull in searches that have nothing to do with the business, conversion tracking was never installed properly, and nobody can say which campaigns actually produced customers.
The account keeps spending. The reports look busy. The phone rings about as often as before.
We start by finding out where the money is going, then we rebuild from there.
Account Audit
Before anything else, we look at what is already running. Wasted spend, broken tracking, overlapping campaigns, and keywords pulling in the wrong searches.
Conversion Tracking Setup
If you cannot measure which clicks become customers, everything else is guesswork. We install proper tracking for calls, form submissions, and purchases before we touch campaign structure.
Keyword and Search Term Strategy
We build keyword lists around what people actually type when they are ready to buy, and we add negative keywords aggressively to stop paying for searches that will never convert.
Campaign Build and Ad Copy
Search campaigns structured so each ad group has a tight theme, with ad copy written for the search behind it. Extensions, sitelinks, and call buttons configured properly.
Landing Page Alignment
A good ad pointed at a weak page still wastes money. We review where your traffic lands and flag what is costing you conversions, or build the page if that is part of the scope.
Ongoing Optimization and Reporting
Bid adjustments, search term reviews, budget shifts toward what converts. Monthly reports on spend, leads, and cost per result, using your own account data.
Which Campaign Type Fits Your Business
Search Campaigns
Text ads on Google results when someone searches for your service. The highest intent traffic available, and where most Ottawa local businesses should start.
Performance Max
Google's automated campaign type covering Search, Display, YouTube, and Maps. Powerful for e-commerce, but it needs proper tracking and supervision to avoid burning budget.
Remarketing
Ads shown to people who already visited your site. Usually the cheapest conversions in an account and often the first thing missing when we audit one.
Pricing
Starter
For businesses running one focused campaign.- Account audit and cleanup
- Conversion tracking setup
- Up to 2 search campaigns
- Ad copy writing and testing
- Monthly performance report
- Ad spend billed separately, minimum $750/mo recommended
- 3-month minimum
Growth
For businesses competing on multiple services or locations.- Everything in Starter
- Up to 6 campaigns including remarketing
- Landing page review and recommendations
- Bi-weekly optimization
- Competitor monitoring
- Monthly reporting call
- Ad spend billed separately, minimum $2,000/mo recommended
Enterprise
For e-commerce, high budgets, or multi-location accounts.- Everything in Growth, expanded scope
- Performance Max and Shopping campaigns
- Feed management for e-commerce
- Multi-location campaign structure
- Quarterly strategy sessions
Management fees are flat.
We do not take a percentage of your ad spend, so our recommendations are never influenced by how much you spend.
WHY CHOOSE US?
Priorities of the brands that prefer us and the reasons why they prefer us.
You Own Everything
The account is yours, in your Google Ads and Google Analytics. If we part ways, the campaigns, the history, and the conversion data all stay with you.
Flat Fees, Not Percentages
Our fee does not go up when your spend does. We have no reason to recommend a bigger budget than the account can use productively.
Tracking Before Spending
We will not run campaigns on an account where conversions cannot be measured. Setting that up properly comes first, every time.
Honest Reporting
Monthly reports on what happened, including the parts that did not work. If a campaign should be paused, we say so instead of quietly leaving it running.
Frequently Asked Questions
We have answered common questions about Google ADS for you.
For most Ottawa local businesses, meaningful results start around $750 to $1,500 per month in ad spend. Below that, there is not enough data to optimize against and the account stays in guessing mode.
No. You pay Google directly, with your own card on your own account. Our management fee is separate and flat. That keeps everything transparent and means you keep control of your budget.
Search campaigns can produce leads in the first week. What takes longer is optimization, usually 6 to 8 weeks before cost per lead settles into a predictable range.
Yes, and that is often the fastest way to see improvement. We start with an audit of what is running, what it has cost, and what is salvageable.
Often, yes. Search captures people already looking for you, social reaches people who do not know you yet. They work differently and we price them separately.
Already running ads and not sure they are working?
Send us access to your account and we will tell you what we see.
No cost, no obligation.
Sometimes the honest answer is that the account is fine and the problem is somewhere else.
