The e-commerce sector continues to grow unabated. As digital shopping habits change, consumers’ buying processes, preferred platforms, and the way they interact with brands are also transforming. The latest 2025 online shopping statistics provide critical data to help businesses shape their strategies.
In this article, we will cover a wide range of important statistics, from general e-commerce statistics to demographic insights, user behavior, email, and social media marketing. We will also detail the impact of giant platforms like Amazon on online shopping and the changing expectations of consumers.
If you want to succeed in e-commerce in 2025, don’t decide without taking a look at this data. If you’re ready, here we go!
Table of Contents
General E-Commerce Statistics (2025)
First, let’s cover the basics of e-commerce. As digital commerce grows every year, consumers’ buying habits are changing. Here are some remarkable general e-commerce statistics for 2025:
- 33% of the world’s population shops online. (source)
- More than 28 million e-commerce stores operate worldwide. (source)
- China is the world’s largest e-commerce economy with a $672 billion market. (source)
- The US remains the second-largest e-commerce market with a size of 340 billion dollars. (source)
- By 2029, 3.6 billion people worldwide are expected to be e-commerce users. (source)
- 96% of Americans have shopped online at least once in their lives. (source)
- By 2040, it is estimated that 95% of all purchases will be made online. (source)
- Customers who pay with the “Buy Now, Pay Later” (BNPL) method have an average order amount 85% higher. (source)
- 63% of consumers are more likely to buy from you online if they had a positive experience in-store.
- 56% of people prefer to shop online rather than in a physical store.
- 53% of all online transactions are made by credit card. (source)
- 48% of people have started ordering products online instead of buying them in-store.
- 43% of online transactions are made with digital payment systems (Apple Pay, Google Pay, PayPal, etc.). (source)
- 38% of online transactions are made with debit cards. (source)
- 18% of people prefer online shopping because it is available 24/7.
- 17% of people like to shop online because it doesn’t require them to leave the house.
- 14% of people prefer online shopping because they can easily access discount codes.
- 10% of people think that online shopping is faster than in a physical store.
- 9% of people say online shopping is advantageous because they can easily compare prices.
Demographic Statistics of Online Shoppers (2025)
Who online shoppers are and how they behave play a big role in determining e-commerce strategies. Shopping habits can vary significantly between different age groups, generations, and genders. Here are the latest demographic e-commerce statistics for 2025:
General Demographic Data
- 79% of the American population shops online. (source)
- 75% of BNPL (Buy Now, Pay Later) users are Millennials and Generation Z shoppers. (source)
- 57% of US adults start their search on Amazon before making a purchase. (source)
Online Shopping Habits by Generation
- 67% of millennials prefer online shopping over physical stores. (source)
- 60% of millennials’ shopping takes place online.
- 60% of millennials use their mobile devices to compare prices and search for discounts.
- 56% of Gen X consumers are more likely to shop online than in physical stores. (source)
- Millennials and Gen Xers spend 50% more time shopping online than older generations. (source)
Frequency of Online Shopping
- 20% of consumers shop online once a week, 24% every two weeks, and 31% once a month. (source)
Online Shopping by Age Groups
- 91% of Americans aged 18-49 shop online using their smartphones.
- 69% of adults aged 50-64 and 48% of consumers aged 65 and over say they shop with their mobile devices.
Shopping Behavior by Gender
- Men spend 28% more on online shopping than women. (source)
- 24% of men shop online every day. (source)
- 17% of women shop online daily. (source)
Online Shopping Rates by Age
- 20% of consumers aged 25-34 shop online.
- 17% of consumers aged 35-44 shop online.
- 15% of consumers aged 45-54 shop online.
- 14% of consumers aged 55-64 shop online.
- 14% of consumers aged 65 and over shop online.
- 13% of consumers aged 18-24 shop online.
User Behavior: E-Commerce Statistics (2025)
E-commerce shoppers exhibit certain behaviors during the purchasing process. The steps users take, the factors they are influenced by, and the devices they use before purchasing a product are of great importance for e-commerce strategies. Therefore, if you are a marketer or a business owner, we recommend that you pay special attention to these statistics.
- 93% of shoppers read user reviews before buying a product. (source)
- 94% of people say that negative online reviews have turned them away from a business. (source)
- 85% of consumers start shopping on one device and finish on another. (source)
- 80% of shoppers research products online before making a purchase. (source)
- 69% of shoppers shop using their desktop or laptop computers. (source)
- 28% of people use tablets for online shopping. (source)
- 35% of millennials make purchasing decisions influenced by content on social media. (source)
- 67% of shoppers say they are more likely to shop from brands with a mobile-friendly website. (source)
- If your website has a slow load time, the shopping cart abandonment rate increases by 30%. (source)
Payment and Spending Behavior
- Men spend an average of 220 per transaction, while women spend 151. (source)
- 48% of online shoppers say they spend more than expected. (source)
- 42% of online shoppers admit to making a purchase they later regretted. (source)
- 21% of online shoppers have accidentally bought a product they didn’t want. (source)
- 38% of consumers are afraid of overspending when using a credit card.
- 18% of users hesitate to give their credit card details to e-commerce stores. (source)
- 58% of shoppers prefer to shop online because of direct delivery to their home. (source)
E-Mail Marketing E-Commerce Statistics (2025)
Email marketing remains one of the most effective ways to increase sales in e-commerce. When used with the right strategies, it can directly influence consumers’ purchasing decisions. Here are the latest statistics from 2025 showing the impact of email on online shopping:
- 76% of shoppers made a purchase inspired by the marketing emails they received. (source)
- 27% of people purchase online after reading an engaging marketing email. (source)
- Consumers spend 128% more when shopping via email compared to other methods. (source)
- Abandoned cart reminder emails increase conversion rates by 18%. (source)
- 74% of Baby Boomers think email is the most personal communication channel with their preferred brands. (source)
Social Media and E-Commerce Statistics (2025)
Social media platforms continue to transform users’ shopping habits. Platforms such as Instagram, TikTok, Pinterest, and YouTube allow users to discover and purchase products directly on social media. Here are social media and e-commerce statistics for 2025:
The Impact of Social Media on Shopping Decisions
- 87% of consumers say they have taken action to buy a product they saw on Instagram. (source)
- 54% of social media users use social media for product research. (source)
- 80% of Pinterest users say they have discovered new products or brands on the platform. (source)
- 74% of shoppers make their purchasing decisions on social media. (source)
- 70% of shoppers browse Instagram while shopping. (source)
- 71% of social media users say they are more likely to buy products and services with social media referrals. (source)
The Power of Video Content and Social Platforms
- 80% of shoppers watch a product-related video on YouTube early in the buying process. (source)
- 40% of shoppers worldwide have bought products they discovered on YouTube. (source)
- 56% of US consumers have purchased products promoted or advertised on TikTok. (source)
- 35% of users discover brands and products through TikTok creators. (source)
- About 24 million people in the US make purchases on TikTok. (source)
The Size and Future of Social Commerce
- The value of social commerce will reach $2.9 trillion in 2026. (source)
- There are more than 250 Facebook stores worldwide. (source)
- Consumer spending on TikTok has exceeded $2.5 billion globally. (source)
- Generation Z (54%) and Millennials (58%) think social platforms are better than traditional online searches for discovering new products. (source)
- 54% of consumers aged 25-34 shop on social media.
Concerns about Shopping on Social Media
- 35% of shoppers say they would be open to trying social commerce if data security is ensured. (source)
- Only 15% of buyers know how to return products purchased on social media. (source)
- 36% of US consumers are open to buying products promoted or advertised on TikTok. (source)
- 8% of US consumers say they are not interested in products promoted on TikTok. (source)
Amazon online shopping statistics
Knowing Amazon’s e-commerce statistics provides important insights into global consumer behavior. Here are some online shopping statistics that demonstrate the influence and power of the Amazon platform:
- Amazon is the most popular online store in the United States. (source)
- Amazon has between 300 and 600 million monthly active shoppers. (source)
- Amazon sells more than 350 million products. (source)
- 250 million customers worldwide subscribe to Amazon Prime, with 181 million of them in the US alone. (source)
- 34% of US shoppers shop on Amazon once a week or more. (source)
- 90% of shoppers compare prices on Amazon. (source)
- 30% of Amazon visitors are between the ages of 25-34. (source)
The Power of Online Shopping: Join the Trend!
What do these e-commerce statistics tell us? E-commerce is no longer an option, it is a necessity! If you have not yet stepped into the world of digital sales, now is the time! By taking advantage of the opportunities offered by e-commerce, you can increase your sales and strengthen your brand in the digital world. Don’t worry, A Wise Media is here for you!
✅ Build a conversion-oriented website
✅ Increase sales through advertising campaigns
✅ Strengthening your brand on social media
We support you with customized strategies in all these processes. Are you ready to make a difference in e-commerce? 🚀
Contact us now and discover the power of e-commerce!
