BRAND CONSULTANCY
What is a Brand?
Brand, as defined by the American Marketing Association, encompasses a diverse array of elements such as names, terms, signs, marks, symbols, designs, logos, or combinations thereof. The fundamental objective of a trademark is to serve as a distinctive identifier, separating the goods or services offered by a seller or sellers from those of competitors. This visual or textual representation becomes the unique signature of a brand, fostering recognition and differentiation in the competitive marketplace.
Delving deeper into the significance of branding, marketing luminary Philip Kotler emphasizes the critical role of lateral thinking in the branding process. Kotler, renowned for his groundbreaking contributions to the field of marketing, contends that despite the introduction of various approaches, ideas, and theories, none surpass the importance of lateral thinking. This unconventional and innovative mindset becomes a catalyst for brand success.
In the dynamic landscape of the business world, it’s not merely about occupying a physical space in the market but about etching a lasting imprint in the minds of consumers. True brand establishment goes beyond tangible products or services; it is about creating a distinct and memorable identity that resonates with the target audience. This resonance is achieved through strategic branding efforts that incorporate lateral thinking – a mindset that breaks away from conventional patterns, encourages creativity, and fosters unique perspectives.
What does Brand Management Consulting entail?
Brand management represents a comprehensive framework, with a particular emphasis on its equivalence to marketing. It constitutes an enduring consulting service aimed at formulating brand-specific marketing management strategies, fostering collaboration with brand teams, and enhancing overall brand effectiveness.
Evaluation of financial resources, revenues, proposals, and budgets takes place. Management of the brand’s marketing and stabilization processes. Monitoring of competition dynamics and formulation of marketing plans. Selection of agencies and solution partners, along with business consultancy. Provision of support services to brand and marketing teams and units. Offering strategic recommendations to enhance business/sales success and profitability.
We provide specialized support in brand management for companies aiming to elevate their success in marketing management. Through our Brand Management Consultancy service at A Wise Media, we ensure consistent brand operation on an annual basis.
BRAND CONSULTANCY
Effective brand management consultancy hinges on the appropriate positioning of the brand.
Upon establishing the optimal brand positioning and crafting strategies to enhance brand perception, image, reputation, and communication effectiveness, you will experience a more risk-averse form of management.
Regardless of the service you avail from A Wise Media, our guiding principle remains constant: fostering a relationship built on transparent and sincere communication. Our aim is to communicate effectively with our customers, believing that a shared language enhances the overall progress of the process. Leveraging our extensive experience, we guide you through the entire branding journey, ensuring a comprehensible and controlled advancement, accompanied by clear performance reports.
Brand Analysis
Analyzing the existing identity of the brand.
Competitor Analysis
Analyzing and comparing the brand identities of competing brands and products.
Trend Research
Examination of brand and product examples from the world.
Strategy
Reorienting the brand's strategy.
Brand Positioning
Redesigning parameters such as brand promise, brand identity and brand personality.
Brand Corporate Identity
Redesign of brand identity elements (logo, emblem, packaging, website).
DO YOU WANT TO BE A POWERFUL BRAND WITH THE RIGHT BRAND MANAGEMENT?
BRAND MANAGEMENT CONSULTANCY WORK PROCESS
A Wise Media meticulously executes and adheres to the subsequent steps for effective brand management, paying attention to every detail.
Research
Following the brand agreement, A Wise Media initiates the process by entering the research phase.
A thorough examination encompassing sector analysis, brand status evaluation, invested resources, utilized channels, and other relevant factors.
Through this research process, you’ll understand the expectations that the agency, committed to delivering unconditionally, has from you. Thus, we will function as a cohesive team.
- Conducting an analysis of the sector involves examining the status, trends, and investments made by brands within that specific industry.
- A detailed analysis is conducted on competing brands within the sector, focusing on the aspects where they outperform us and the areas where they exhibit weaknesses.
- The investment channels utilized by the competitor brand are explored, guided by the brand situation analysis, helping us identify strategic positions for our brand.
Competitor Analysis
Understanding your competitors more deeply is a crucial aspect of competitive analysis, achieved through diverse analyses like SWOT, PEST, and Competitor Array. Making informed strategic decisions against your competitors is the goal, while also evaluating your strengths in the competition.
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- Who are your competitors?
- What products or services do they sell?
- What is their market share?
- What were their previous strategies?
- Are they still using the same strategy?
- What are their strategies in advertising?
- How competitive are they?
- What are their strengths and weaknesses? Are they similar to yours?
- How big a threat are they to you?
- How do their strategies affect your business?
Planning
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A Wise Media identifies and rectifies issues that detrimentally impact the brand character through the technical analysis conducted at the onset of brand consultancy. Brand positioning stands out as one of the paramount concerns in this process.
The planning phase within the brand positioning process encompasses the scheduling of when and which stages will be activated based on the decisions made for the brand.
- Regular brand analyses are conducted, initiating and planning measures to safeguard the brand’s reputation.
- Thorough feedback is given to the brand for the revision and creation of new content, with the process meticulously planned.
- Identifying the resources and channels pivotal for success, strategies are formulated, and comprehensive planning is undertaken for these channels.
Implementation
In essence, the brand underwent an X-ray examination, the issue was diagnosed, the treatment was identified and strategically planned, and now the execution phase awaits collaboration between the team and the customer.
Leveraging its past experiences, A Wise Media applies strategic pressure on the brand and maintains vigilant oversight throughout the implementation phase. Brand owners may face challenges navigating this extensive journey, potentially deviating from the intended path or encountering difficulties.
Following all these procedures, the brand undergoes periodic assessments through a series of inquiries, culminating in the preparation of detailed reports.
- To what extent are the strategies being executed effectively?
- What is the customer perception of the new brand positioning?
- At what point did Sales/Marketing become financially advantageous?
- Is it possible to sustain the brand identity or image?What advantages do you derive from distinguishing yourself from your competitors?
- How well was the brand able to fulfill its promise to the customer?
CUSTOMER REVIEWS
Frequently Asked Questions
We have prepared the answers to your questions for you.
The timeline for experiencing benefits varies based on the investments made. The pace of the process is entirely contingent on the entrepreneur’s decisions. However, as previously indicated, establishing a brand strategy typically requires a significant duration, at least 1-2 years.
Our pricing policy is not influenced by the time-duration correlation. It is determined based on the brand’s target level. The selection of competitors and the brief mention of them vary depending on the project size. An offer is then presented based on the responses to these inquiries.
The variation depends on the market that the brand is aiming for. When the brand targets a national or international market share and seeks to conduct market-specific research, the A Wise Media Brand Consultancy unit commences the process accordingly.
When a scrutinized brand faces identity issues, decisions are made based on rational justifications, determining the extent of necessary changes. Purely aesthetic considerations do not influence decision-making in this context, as personal preferences take a back seat. The crucial factor is whether the brand’s identity aligns with its overarching strategy and objectives. Every brand identity is carefully evaluated and analyzed within its distinctive context and environment.
While we cannot list all of them here, some examples include:
- Financial resources, revenues, proposals and budgets are evaluated,
- Marketing and stabilization processes of the brand are managed,
- Competition dynamics are monitored and marketing plans are prepared,
- Selection of agencies and solution partners and business consultancy,
- Support services are provided to brand and marketing teams and units,
- Strategic recommendations are made to increase business/sales success and profitability.
WHY CHOOSE US?
A Wise Media does not carry out artificial, random and eye-catching works. As in every field, it takes a performance-oriented approach and looks at the benefit it provides.
Sincerity
As our goal is to establish mutual understanding, we strive to familiarize our customers with the concept of branding.
Reporting
We generate consistent and periodic professional reports on the status of the brand.
Performance
We enhance your performance on a lasting basis, committing to regular and incremental performance scaling.
Reliable
Success is attainable through transparency about your mistakes and learning from them. We openly share and devise solutions.
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